Hi, I'm Tyler DeBoer

and I'm a graphic designer.

Here are a few things I believe in:

Function over Form

Ulitmately, a designer's job isn't to make things look good. It's to present information or create an experience that is as easy and seamless as possible for the user to understand. Design is always, always about the user.

Substance over Style

Content is king. With very few exceptions, people visit websites, or look at sales collateral, or read an ad, for the content, not the design. Design should enhance the content, but never so much that it overpowers the content.

Details, Details, Details

All this being said, form and function, style and substance - they're not mutually exlusive. A site or a book or an ad can (and should) still look great - paying special attention to the tiny details helps make that happen.

Here are a few things I can do:

Web Design

Web Design

Web design never stands still - trends and standards change all the time. HTML5 and CSS3 are the latest and greatest trends, and I'm very familiar with both.

Print Design

Print Design

I have 5+ years in print design, going back to my days in college. I'll look for any excuse to fire up InDesign (which, in my opinion, is criminally underused).

Brand Identity

Brand Identity

It's the foundation of everything - it's hard to overstate just how much of a difference a strong brand identity can make in a company's public perception.